“Whale song is a form of communication,” says Ben Welsh, executive creative director, M&C Saatchi Sydney. “It’s a form of communication that the scientists at The University of Queensland have been able to decipher and learn.

Welch was intrigued by this fact and wondered if it would be possible to emulate a male humpback. That is, to write our own love song and then play it, using the instruments of an orchestra. “Could we create a serenade a humpback ourselves?”

With powerful speakers positioned above and below the ocean’s surface, the musicians played, anticipating what might happen if “the whales were to hear our song. We thought that prove that when it comes to communication, anything is possible.”

What happened will take your breath away.